Markets
Panorama Synergy’ developments combining magneto-optics with advanced nano-technology materials makes possible a variety of product applications in the areas of consumer electronic products, next-generation high-speed optical systems for telecommunications and holographic memory.
At the same time, Panorama Synergy employs the simple business strategy for accelerating technology development and commercialization by forming partnerships with and/or licensing its technology to companies that have a well-established presence in these market segments.
It is planned that the Panorama Synergy brand name will be introduced with its revolutionary digital cinema projector. The market for digital cinema is strong, and the time is right. The North American Theater Owners (NATO), the Digital Cinema Initiative (DCI) and the European Film Councils have put their support behind the transition to digital cinema. Indeed the industry background to the transition makes interesting reading and provides numerous opportunities.
There are several key factors driving the growth of the digital cinema market including cost reduction, quality, incremental revenue and flexibility.
Indicative markets for Digital Cinema, reconfigurable telecom switching and holographic memory are provided below.
Digital Cinema
In 2000, there were fewer than ten digital cinema screens, and in 2007, there were approximately 6,456 digital cinema screens around the world. According to various recent industry sources, there will be more than 42,000 digital cinema screens globally by 2010. This estimate relates to a circa £2B investment.
Corporate and Consumer, the global market for enterprise and professional projection is predicted to grow from £4.4 billion in 2004 to £8.1 billion in 2010.
Enterprise/Professional Projection display market projections.

(Ref. Company (£’s Billions))
Panorama Synergy technology potentially has the following edge over contemporary digital projection competition thus attracting sales:
- very fast switching of up to 1000x improvement hence the ability to have:
i) 3D capability,
ii) anti-piracy algorithms, of great interest to film studios - Digital Cinema Initiative (DCI) compatible - no current technology adheres completely to the DCI specifications
- Thermal tolerance and stability
- Simpler scaling capability than competition
i) greater resolution, - Solid state construction, hence:
i) greater yields than LCD LCOS and DLP
ii) lower capital investment for processing - Less capital investment required for manufacturing/processing
- Low power requirements due to bi-stability of switching material leading to environmental benefit.
Holographic Memory
According to a report from NanoMarkets, an industry analyst firm in the USA, the market for nano-enabled memory will grow to £3.5 billion in 2010, up from £0.7 billion in 2008.
Panorama Synergy technology potentially has the following edge over contemporary holographic storage competition, thus attracting sales:
- very fast switching hence the ability to have higher read/write data transfer rates of up to 1000x
- tunable bandwidth filters to enable a much wider array of frequencies and hence bandwidth capability
- Enhanced thermal tolerance and stability, hence improved data integrity
- Simpler scaling capability than competition
- Solid state construction, hence:
i) greater yields than LCD LCOS and DLP
ii) lower capital investment for processing - Less capital investment required for manufacturing/processing
- Low power requirements due to bi-stability of switching material
Telecom Switching
According to a recent report, the market for Reconfigurable Optical Add Drop Multiplexers the global market will grow from US$472 million in 2008 to US$920 million in 2011. (Ref: ROADM & WDM Worldwide Market Forecast, 2006-2011)
Panorama Synergy technology potentially has the following edge over contemporary telecom switching competition thus attracting sales:
- very fast switching hence the ability to have higher data transfer rates of up to 1000x with greatly improved bandwidth efficiency
- Enhanced thermal tolerance and stability – reported by Cisco to be a critical aspect of telecom switching
- Simpler scaling capability than competition
- Solid state construction, hence:
i) greater yields than LCD LCOS and DLPlower capital investment for processing
ii) less capital investment required for manufacturing/processing - Low power requirements due to bi-stability of switching material
